- Talk to a guildie you don't know very well (or at all.)
In numerous guilds, the Officer team can become an insular little group, mostly talking to-- and playing with-- each other. But to be able to represent the best interests and needs of your guild, you need Officers to get out there and mingle.
- Take a visit to your guild forums.
You do know the URL to your guild's forums, right? It's amazing how many Officers I've seen who rarely participated (or rarely even read) their guild's forums. A good part of leadership is showing up-- and the forums are a part of your guild's communication infrastructure. Don't miss out on this opportunity to connect with your guildies.
- Peek at the Gbank.
Your gbank is probably overstuffed at this point in the expansion. At some point, you need to find a good home for it all. Do you have enough mats to make a guildie an epic armor piece? Or some engineering pets? Or why not send some newly active alts some gear they probably didn't notice that's rotting away in the middle of the overstuffed gear tab? And by all means sell those trepix that drop for your guild every week and stash the money in the bank to use for something fun for the guild later.
- Organize a 5-man.
Remember what I said about insular Officer teams? This is a good way to break out of that rut-- or to squish any perceptions of an Officer clicque. Content doesn't matter-- do the new 5s, or schedule a lowbie run. The point is to play and socialize with your guildies.
- Re-commit yourself to being an officer.
Sometimes, you're not feeling it anymore. You don't feel like showing up to raids or to officer meetings or what have you. It happens. Wallow in that feeling for a day or two. But make sure that each week you take a look in the mirror and evaluate if being an Officer in your guild is something you can commit to and embrace. Because if it's not, you're doing everyone, yourself included, a disservice.